When you decide the time is right to offer more hosted services, like SharePoint or CRM, be sure to generate some buzz about it with your customers. 1- 3 months Prior to launch, be sure and start getting your marketing collateral in place. Email your customers and begin educating them on your new service so when the time comes for you to begin offering it, your customers will already know the features and benefits the new service can bring them. 

This entry was posted on Tuesday, December 26th, 2006 at 8:59 am and is filed under Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.