Just about everyone in the world has to pay for Outlook 2007 - except for your users - giving you a chance to offer a very compelling reason to use Hosted Exchange mailboxes. Right of the bat, you are offering them a savings of hundreds or thousands of dollars! As a cost conscious SMB, this is very attractive. Take advantage of this in your marketing pitch.

With Microsoft releasing their 2007 products, they will be generating a tremendous amount of buzz about products and services that you have in common with them. Monitor their actions and when a press release or new set of marketing collateral is put into the main stream, alert your customers or better yet, forward the information directly to them.

When you decide the time is right to offer more hosted services, like SharePoint or CRM, be sure to generate some buzz about it with your customers. 1- 3 months Prior to launch, be sure and start getting your marketing collateral in place. Email your customers and begin educating them on your new service so when the time comes for you to begin offering it, your customers will already know the features and benefits the new service can bring them. 

Each month we’ll be presenting our partners with a new promotional offer. Take advantage of these opportunities by letting your client base know about them through phone or email campaigns. Short, concise emails with stand-out subject titles will catch the attention of your clients and the additional contact will help to reinforce your relationship with them.